Home > Blog > LBB Asia announces opening of latest Les Néréides Paris at Sogo

French brand management and consulting firm LBB Asia is delighted to announce the opening of Les Néréides Paris at Sogo Causeway Bay, the 8th store in Hong Kong for the brand.

Les Néréides Paris is a creative French brand, designer of emotional jewelry, with a growing network of 50 points of sales in Asia.

Based in Hong Kong, the LBB Asia team helps affordable luxury brands across product categories to launch and develop their business in Greater China by growing both their brand image and distribution network rapidly.

Les Néréides Paris has appointed LBB Asia as their regional team, starting with Hong Kong, Taiwan and Macau, then Japan in view of developing in more Asian markets in 2018. With the growth of the retail network in Asia, the brand needed a local presence to handle the relationship with the operating partners and in some markets handle the retail network directly. LBB Asia is the right partner to develop the business, putting the brand first, and get some insights on how to expand in highly strategic markets.

Some of the brands who have trusted LBB Asia with their Asia expansion include Atelier Cologne (fragrance), Ofée (jewelry), La Manufacture (fragrance & candles), Blanc des Vosges (home linen), Velveteen (kid's fashion) and many more.


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