Spinifex Group Hong Kong launched its first activation for its new client Hong Kong Tourism Board (HKTB) that showcases the agency’s creative and technical expertise and is sure to delight attendees of the 2017 Hong Kong Pulse Light Show.
An intriguing 4D experience that combines digital 3D projection mapping, advanced lighting, laser, and audio effects in conjunction with physical and interactive installations will be on full display from 11 August to 2 September at the Hong Kong Cultural Centre Open Piazza. The exhilarating multimedia, immersive light show will take the audience on a fantastical journey through Hong Kong as they join a cast of playful local characters. The experience that coincides with the Hong Kong Summer Fun is sure to artfully capture and promote the unique culture and entertainment that only Hong Kong can offer.
The show’s family focused story is a unique take on how much fun and excitement can be had in the city of Hong Kong in the Summer. With iconic characters inspired by traditional local food favourites such as the Pineapple Bun, the Egg Tart and Dim Sum characters joining a playful Dragon and a cheeky Rooster on a whirlwind tour of the territory. During the show, the characters come to life not only as high-end CGI animation projected on the HKCC façade, but as giant inflatables and LED installations across the HKCC piazza, providing amazing photo opportunities and interactions for the visitors. A 50 metre long interactive LED sculpture of the dragon is synchronised with the projection on the Clock Tower challenging the audience to “wake up the dragon”. Members of the public can interact with sensors that power up the game and trigger 3D mapping animations as they awake the dragon from its slumber.
“We’re beyond thrilled that the Hong Kong Tourism Board selected us to magnify all Hong Kong has to offer after a competitive review,” said Spinifex HK Managing Director Jerome de Baecque. “Our creative approach focusses on strong, local cultural elements that make Hong Kong such a unique city. Our team of local and international talent put their imaginations in overdrive to highlight all that is great about the territory. We are very proud that we’ve produced this project with a core team of live show specialists and animation creatives all based in Hong Kong. Showcasing not only a world class show, but emphasising the depth of talent here on our doorstep. Spinifex will continue to bring its unique expertise in experiential audience engagement and invest in home-grown talent through our Hong Kong office.”
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