Home > Events > How Luxury Brands can use Key Opinion Leaders to attract Chinese customers
Monday 05 December 2016. 8:30am -
Monday 05 December 2016. 10:00am
Members: FREE
Non-Members: HKD 150
Engaging influencers (or Key Opinion Leaders KOLs) is the key to any successful social media strategy in China and for companies who want to enter the Chinese market.
  • Distinguishing between different types of KOLs
  • How to know if the KOL fits your brand
  • Best ways to engage KOLs
  • Cultivating influencer relationships for lasting impact

Kim Leitzes
CEO of ParkLU
Kim Leitzes is the co-founder of ParkLU, an influencer marketing platform that connects consumer brands with social media content creators in China. Her team has developed proprietary technology that makes it easy for brands to search and filter through thousands of data rich key opinion leader (KOL) profiles, and proceed to engage them in collaborative projects.
Kim began her career in fashion retail working at a leading consumer and retail boutique investment bank, Financo, where she advised apparel, accessories and beauty care companies in the U.S. and Asia. She subsequently joined high-end women’s direct retailer, Bill Blass New York, as Vice President of Strategy. Prior to moving to Shanghai in 2010, Leitzes worked at Macklowe Asset Management, investing exclusively in consumer and retail companies.
Kim holds a B.S. from The Wharton School at the University of Pennsylvania. She has lived in some of the most inspiring fashion capitals, including New York City and Los Angeles.

Registration Policy
* An online registration is a confirmed booking.
* Cancellation must be notified at least 3 days before the event, otherwise no refund will be done.
* For non members, no show will be charged unless the event is cancelled by the organiser. 
No show penalty of HK$150 will be applied to members if they do not attend the event (without the required three days prior notification of cancellation). 
* When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.
For enquiries, please contact Ms Vicky Chan at events1@fccihk.com.

Location Info

French Chamber Meeting Room, 18/F, On Hing Building, 1 On Hing Terrace, Central