Many of you have probably heard about the famous crowdfunding platform Kickstarter. For those of you that have not, Kickstarter provides a platform for creators and allows users to back up and explore amazing new projects ideally in the technology industry including cultural, artistic, gaming, film, gastronomic industries etc. The Kickstarter community has helped over tens of thousands of big and small creative projects and made original ideas come to life. Since their launch in 2009, 11 million people have successfully funded 111,331 projects on Kickstarter. The main objective of a Kickstarter campaign is to raise funds, however it also allows creators to improve their product-market fit. Using Kickstarter campaigns can also work wonders as a PR tool: successful campaigns are talked about worldwide in media outlets.
Great news! It is now possible to launch a Kickstarter campaign in Hong Kong and Singapore! Tech in Asia caught up with the Director of Global Communication for Kickstarter, Julie Wood where she explained, “There’s already a large, supportive community of Kickstarter backers in Singapore and Hong Kong, people who have been supporting the creative ideas of others for years. Now they’ll have the opportunity to become Kickstarter creators themselves, sharing their own ideas with the world and finding the support they need to bring them to life”. Whether you are a startup or a corporate company in Hong Kong, you are now able to launch a Kickstarter campaign and share your ideas with the world.
With this recent development, Wild, a digital business making firm based in Hong Kong,has now been able to enter the Kickstarter campaign market directly in Hong Kong.. Among many other campaigns, they have managed to raise $1.3 million USD running for one of their many clients - Hexo+, an autonomous drone company. Wild offers digital services to support and guide companies in Hong Kong and take them through the individual steps to a successful crowdfunding campaign, which include: Landing Page Creation, Pre-Campaign Following, Email Database Growth, Campaign Setting, Social Media Marketing and Online PR.
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