Email is the most cost-effective form of digital marketing. It’s your chance to create customer-driven conversations with your contacts.
The challenge, however, is to stand out in an increasingly noisy marketplace.
In this training you will discover how to form strategies, set realistic targets and design engaging emails for your prospects and customers.
1- Understanding email marketing
- Acquisition vs retention
- Email in the customer journey
- Email audit
2- The email experience
3- Build an efficient email marketing strategy
- Services Providers
- Defining Goals
- Essential email
Workshop: Building an email campaign
4- Measuring success
- UTM Tracking
- Email Metrics
5- Tips to grow and manage your email list
Marlene Vicaire is the founder and managing director of T-Shape Consulting (www.tshape.me). Award-winning strategist, Marlene earned her stripes by successfully managing digital communications and customer experiences at leading advertising agencies Publicis, WPP and DDB. She worked for iconic brands such as Louis Vuitton, Microsoft, Samsung, Telstra, Westpac, Volkswagen and P&O Cruises.
Date and Time
Wednesday 22nd May 2019
9:00 - 17:00
Location French Chamber Meeting Room, 18/F On Hing Building, 1 On Hing Terrace, Central
Members: 2900 HKD
Non Members: 3400 HKD