Digital marketing is time-consuming and complex. Most organisations simply don’t have the time or the expertise to step back and properly assess their digital marketing performance from a strategic optimisation perspective.
This training will help you quickly assess where your digital marketing strategy is at and which opportunities you should focus on to improve your performance - using T-Shape Consulting's proprietary assessment methodology.
Part 1: Customer strategy
Know your audience and connect with them
· Customer experience
· Inbound marketing
· Content marketing
· Mobile, video, social marketing
Part 2: Data strategy
Collect, measure and optimise your performance
· Data management
· Digital marketing measurement plan
· Data & analytics (web analytics, CRM, test & learn)
Founded by Marlene Vicaire, T-Shape Consulting is a strategic consultancy specialised in digital marketing and advertising. Joined by Audrey Detroye in 2018, they combine over 20 years of experience in digital marketing and advertising at top worldwide ad agencies. Their mission is to improve the overall customer experience across all digital marketing channels. In Hong Kong, they consulted for iconic brands such as SCMP, Caudalie, JC Decaux, Moet Hennessy Diageo, Pernod Ricard Asia.
Date and Time
Wednesday 22 May 2019
9:00 - 17:00
Location French Chamber, 18/F On Hing Building, 1 On Hing Terrace, Central
Members: 2900 HKD
Non Members: 3400 HKD