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Contact Us Apply

Marketing executive - Digital specialist

Ref: 26914-946
Type: Permanent
Sector: Marketing, Communication, PR

Mission

For our client, a multinational company specialized in baby products, we are currently looking for a Digital Marketing Specialist.

 

POSITION DESCRIPTION:

DIGITAL

  • MOBILE APP - You will be responsible for this new project

o    Participate in the entire development life cycle of the app - add up-to-date content 

o    Coordinate with functional areas on launch and deployment tasks

o    Optimize functions and products' referencing

o    Provide ongoing support for users

 

  • SOCIAL MEDIA - You will be responsible for the day to day social media activities

o    Assist our Communication & Marketing Manager in our social media strategy on FB and IG

o    Develop concepts, graphics, copy-writing and layouts for basic marketing campaigns

o    Maintain daily social media: posting, updating and responding to consumer requests

o    Monitor competitor social media, websites and email newsletters and keep best practice on file 

o    Identify and build a relationship with KOL to create / co-create content

o    SEO and Ads Optimization

 

  • ASIA WEB PAGE & CUSTOMER WEB PAGE

o    Maintain and update the company’s websites to ensure that all content is fresh, relevant and engaging

o    Ensure our customers Website content are accurate and qualitative, send all updates and guidelines

o    Track and report on website analytics

o    SEO, SEM

o    EDM, CRM

 

OFFLINE MARKETING

  • Attend and assist trade fairs and events in partnership with customers
  • Assist our Marketing Manager in finding partnerships with forums, bloggers, events
  • Store check and merchandising
  • Help maintain a press list to send to PR
  • Support press release mailing in HK press
  • Check English and Chinese content
  • Any ad-hoc projects as required

Profile

  • 2 years’ experience
  • University graduate in digital marketing, digital media, information system, e-commerce management or related disciplines
  • Proven knowledge, experience and interest within B2C social media campaigns, communication and brand marketing
  • Proficient in the use of mobile application and Microsoft Office package
  • Knowledge in Google Adwords and Google Analytics is a must
  • Experience in search engine marketing and account management is preferable
  • Good knowledge or experience in HTML and SEO is an advantage
  • Good team player with excellent interpersonal and communication skills
  • Passionate about digital and innovation
  • Independent, creative, detail-minded, self motivated, result-oriented and proactive coworker
  • Organised, good planning and time management abilities
  • Strong written and verbal communication in Chinese and English
Apply

Contact

Leslie MARQUIS
leslie.marquis@fccihk.com
+852 2294 7706

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