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IMS extends its practice in Shanghai to include experiential marketing
Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation Agency, expands its activities in China by teaming up with renowned Shanghai creative agency Loftooo Art Experiential Marketing Group
Over 50 consultants from Loftooo Art Experiential Marketing Group, led by Laura Lee, join IMS Group to add experiential marketing to IMS’ digital practice
Since inception, IMS has benefitted from a strong presence in China, with a team of over 100 local developers, digital consultants and marketers offering exceptional service to clients from its office in Guangzhou.
“We are thrilled to announce that Loftooo will be joining the IMS Group,” explains Anastasios Papadopoulos, CEO & Founder of IMS. “Loftooo is the go-to agency in Shanghai for both homegrown and international brands in experiential marketing: a perfect complement to the full-suite of services we offer to companies looking for a successful, digital-first approach to China. We are confident that this strategic move will enable us to offer even more value to clients looking to penetrate this unique and rewarding market.”
IMS offers brands a convenient solution to connecting with customers in the Chinese market
With digital buyer penetration looking to hit 81% of its 1.34 billion population, there is no doubt that China is an enticing market for foreign companies looking to do business, yet many rely on third-party platforms or distributors to build their brand with little control on how this is done.
IMS offers alternatives for international companies who wish to regain control over their brand image, marketing messages, and customer service, either through digital marketing service contracts or through joint venture agreements.
This addition to IMS’ expertise offers an exciting new avenue in experiential marketing for brands to create long-lasting emotional connections with Chinese consumers.
“We have had great success with running experiential marketing campaigns in China,” describes Laura Lee, Loftooo’s CEO and the creative mind behind its most inspiring success stories. “In this environment, companies are increasingly turning to digital solutions to compete because the right technologies and their execution can enable cost efficiencies and reveal new opportunities for revenue growth. We are delighted to now be able to contribute our expertise to projects built on state-of-the-art technology and add value.”
What’s next for IMS?
“We’re excited about our future” says Mr. Papadopoulos about the expansion of IMS activities into China. “Loftooo has produced outstanding results for some of the world’s best loved brands, and we believe that combining experiential marketing with a strong digital approach will be key for brands to keep ahead of market trends and ever-increasing consumer expectations.”
