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OnTheList and Bluebell Group announce partnership in Taiwan

Effective December 2019, Bluebell Group and OnTheList have established a Joint-Venture company for the Taiwanese market, with objective to provide brands operating in the market with the opportunity to host omnichannel members-only flash sales.

After testing the model with pop-ups around the city of Taipei, the Joint-Venture secured a permanent location of 300 sqm since 1 December 2019, located in Taipei, No. 128, Section 3, Nanjing East Road, Zhongshan District.

This partnership is aimed at expanding OnTheList business into the Taiwanese market, following the rapid growth of the platform in Asia started in 2016, and present across 3 other cities: Hong Kong, Singapore, and Shanghai.

Bluebell Group’s Managing Director for Taiwan, Hong Kong and Macau, Samy Redjeb, expressed his delight in entering the partnership with such a fast-growing start-up like OTL:

“Together we have a very balanced partnership. OTL has strong expertise in operations and CRM, good regional synergies with different brands, and having the agility of a start-up, they are quite fast in making decisions based on their experience in other markets. Bluebell Group has the local market expertise, knowledge in leasing and key commercial district, strong operations and connections with brands and local partners alike. We have been in Taiwan for 40 years with a large retail footprint and customer network, so joining forces in this business will make it grow faster and better”.

Diego Dultzin Lacoste, Co-Founder and CFO of OnTheList also commented:

“Bluebell expertise on the market enabled us to find the best location for our OnTheList permanent showroom in Taipei and tap into its group of customers. Working with a leading distributor in Asia like Bluebell is a great privilege for OnTheList and a great opportunity to learn day after day retail best practices. Being a large group, Bluebell’s standards of practice are very high, which is what we aim for at OnTheList as we work with more and more luxury partners”.

Additionally, he added: “Sustainability is part of OnTheList DNA: helping brands to sell excess stocks with total control and to offer the best brands to OnTheList Members looking to access high quality products at the best prices.”

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