Succeeding with WeChat O2O commerce in China

Mobile expert and strategist Thomas Meyer, Co-Founder, Mobile Now joined us on 25 February to share about leveraging the seamless experience WeChat provides as it emerges to be one of thebiggest channels for O2O (online to offline) commerce for global brands and luxury retailers.

In the panel, Thomas was joined by Yvon Le Renard, Managing Director, Clever Age Asia and President of the French Chamber's Digital Innovation Committee alongside Fabienne Pellegrin, Partner, LBB Asia, who together shared insights on WeChat strategies from the brand management perspective.