Boris DuhamelCEO, Baseline

Boris Duhamel has an extensive knowledge of Asia Pacific. His experiences in senior line functions in international organizations, enable him to master all relevant aspects of managing businesses globally. He has demonstrated to be able to tackle financial, production and commercial objectives successfully.

He has received in November 2020, the first ever French Entrepreneur Trophies Award, sponsored by EDHEC business School, for his exceptional carrier and contribution to make France shine is Asia. Boris founded the company Baseline Ltd in September 2012 after identifying a serious gap in the Luxury Retail market in Asia.

Baseline Lighting Design Studio is proposing a range of solutions from concept to build that create Luxury Atmospheres adding value to clients experience in Luxury Retail & Hospitality.  Baseline industrial  department  is  developing  and  manufacturing  a  range  of  products  that  are  promoted  under  the  brands  ZEPLINN  & ERLICHT.  Baseline  Ltd  is developing a group of affiliates in Asia, Europe, Middle-East and North America.

The company acts as buying office for several key accounts and provide OEM manufacturing service to European manufacturers.

Mr. Duhamel has fine tuned the business model of the organization in order to secure sustainable growth and provide leveraged exit opportunities.

From  May  2011  until  May  2012  Mr.  Duhamel  has  been  the  Turn-Around  CEO  with  the  Bergner  Group  –Turnover  250  M  USD-(Cookware,  Homeware,  Small appliances  & decorative items). The Group has experienced record growth in profitability and turnover over the period. Mr. DUHAMEL has implemented the strategy with full  Group P&L responsibility.  He has been following the development of the Bergner Group with its Chairman since 2009 and remains a key adviser today.

Between  2002  and  2011,  Boris  DUHAMEL  was  the  CEO  for  Asia  Pacific  &  Middle  East  for  the  Uniross  Group  –Turnover  100  M  USD-now  known  as  Forsee)  in Hong  Kong (Rechargeable batteries, Power Supplies & Electronic accessories). He opened the Group factory in Zhongshan and today the company employs around 400 headcounts.

Before joining Uniross Group, Boris DUHAMEL was hired in 1999 as General Manager of Protecta International (World leading manufacturer of fall protection equipment) in Hong Kong. His main target was to create and manage an office in order to develop Protecta’s business throughout the Asia-Pacific region (including Japan) as well as an international buying office.

Born and raised in France, Mr. DUHAMEL is fluent in French, English and German. He obtained a diploma from Stanford University (Executive Program for Growing Companies) in  2011.  He  graduated  from  the  Kedge  Business  School  and  majored  in  Product  Management  (Master  of  European  Institute  of  Design,  Toulon) and  International  Business (Hoocheschool Vor Economische Studies, Amsterdam). Before that he completed a Bachelor in Mechanical Engineering from Bordeaux University.