Charlie ReidManaging Director & Partner Hong Kong
Summary of relevant experience
•Charlie has worked exclusively in BCG's consumer & retail practice since joining BCG in 2016
•Charlie has experience across the US, Europe, Africa and Asia
•Charlie has been based in Hong Kong since 2018
Profile summary
Charlie is a Managing Director & Partner in BCG’s Hong Kong office. He has worked exclusively in the consumer and retail practice since joining BCG in 2016 with experience across the US, UK, Central Europe, Africa and, since 2018, Asia Charlie is a Managing Director & Partner in BCG’s Hong Kong office. He has worked exclusively in the consumer and retail practice since joining BCG in 2016 with experience across the US, UK, Central Europe, Africa and, since 2018, Asia
Relevant experience
•Designed strategy & transformation plan for an Asian centric apparel brand
•Developed strategy for APAC arm of a major Global sportswear brand
•Led the PMO for a global luxury brand, including supporting development of a rigorous Governance programme; cost optimisation
•Designed org & operating model for global Fashion apparel retailer
•Identified and helped realize quick-win costs savings to Fund the Journey for transformation of the APAC HQ of global fashion & luxury apparel brand
•Developed and rolled out an elevated in-store customer experience for a global luxury apparel brand, driving 10% uplift in conversion
•Supported transformation of a major pan-Asian, multiformat retailer including food, convenience, health & beauty and home furnishing. Programmes included TSR, Strategy, Assortment; COGS; budgeting; cost optimisation; AI roadmap; Purpose
•Designed and led transformation of major Vietnamese grocery retailer, including overall strategy development; org and operating model design; new concept development; quick-win sales / marketing activities and cost optimization
•Led category reset of major UK retailer, including range, price & promo
•Supported supplier negotiations of the household, health & beauty and pet categories of a major African retailer
•Supported health & beauty division of a major Central European retailer with their assortment strategy and subsequent supplier negotiations
•Setup overall transformation of a Turkish retailer including developing negotiation strategy for packaged goods categories
•Developed promo strategy for major African retailer, identifying "quick wins" and producing set of guidelines to support future promo decisions
Prior experience and education
Charlie worked for five years at KPMG in London and Hong Kong and two years at a corporate finance boutique in London. He holds an MBA from London Business School and an MSc in Natural Sciences from Durham University
