Iñaki AmateEuroCham Director representing Finnish Chamber, Partner, Head of Digital for Greater China & Head of Design for Asia-Pacific at EY

Mr Amate is currently partner at EY and leads the Design practice across Asia. He’s one of the pioneers of the Service Design industry globally and has helped creating the design ecosystems in various countries in the world. Moreover, he assisted clients such as Nokia, Telefonica and Etisalat to build in house design and innovation teams.

He holds an MBA from the Helisnki School of Economics, Msc in Economics and Digital Marketing as well as a BA in Business Management.