Jacopo PesaventoFounder & CEO, Branding Records

I founded Branding Records in 2013 with a clear mission: to build a global branding agency that bridges East and West through strategy, creativity, and measurable results. My leadership is driven by one simple goal—to make brands matter in the markets that matter most.

With over 20 years of experience across Europe and Asia, I’ve partnered with more than 200 brands, including Arc'teryx, Dior, Nespresso, Peninsula, Tiffany, M&S, WWF, and Lululemon. My work focuses on branding that drives business growth, grounded in real market dynamics and human behavior.

Today, I’m leading our expansion across Europe and the Middle East, meeting the rising demand for globally connected yet locally relevant brand strategies.

Beyond the agency, I lecture, advise, and speak on brand strategy and innovation—challenging outdated thinking and helping brands stay culturally and commercially relevant.

Outside of work, I train for triathlons—not for medals, but for mindset.