A highly regarded thought leader and regular commentator for the PR and communications industry in Asia, Kiri is Founder and CEO of integrated communications agency Sinclair, Board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and an active member of AMEC. She is a strong advocate for the value of PR-led integrated communications in Greater China and across the APAC region.
As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, talent development, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai, Beijing and Singapore, fostering a forward-thinking, creative and solutions-based approach to communications marketing. Kiri strategically advises clients across the luxury, consumer, corporate, government and NGO sectors. She is an expert at developing creative brand growth strategies on both a global and local level and managing sensitive reputational issues for world-leading clients.