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How brands are leveraging WeChat Mini-programmes in their customer journey to create unique and seamless digital experiences

Member only
Language: English

Price:
Members: Free

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How to leverage WeChat Mini-Programmes to create new business opportunities?

 

Launched in 2017, there are now more than 4 million WeChat Mini-Programmes (twice the total number of Apps on the AppStore) used by 450 million active users. Ubiquitous in the global Chinese consumer journey, it is critical to understand how B2C and B2B brands can leverage WeChat Mini-Programmes to:
 

  • Design unique and seamless digital experiences e.g. omnichannel customer experience, gamification, live streaming, augmented / virtual reality (AR / VR), etc.
  • Create new business opportunities in retail & e-commerce (smart retail, social commerce, etc.);
  • Engage, re-engage and create loyalty (data collection, segmentation, CRM, etc.);
  • Connect customers and staff through WeChat work.
     

During this keynote, our speakers will introduce the WeChat MP ecosystem, analyse and illustrate the mechanism of B2C & B2B WeChat MP through case studies.
 

SPEAKERS
 

Clément LEDORMEUR, General Manager,31Ten

Sylvain JOANDEL, General Manager Singapore, FABERNOVEL

 

REGISTRATION
 

To register, please contact Laury PACE at laury.pace(@)fccihk.com

 

 

 

 

 

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For events which are free for members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* For in-person events, no-show penalty of HK$200 will be charged for members and non-members, unless the event is cancelled by the organiser.
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* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.

For paid events for both members and non members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* No-show penalty will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.