Committee Hong Kong • Digital Innovation
[ONLINE] Digital Innovation Committee - The rise of immersive customer experience
Event language(s)
English
For members only
Deadline for registration: Wednesday 15 October 2025 - 6:00 pm (UTC+8)
Price: For Members: Free
For cancellation, please contact: clotilde.genevet@fccihk.com
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Join us to hear Laurent Lenoir, Alexandre Viale-Berthelier and Edward Eremyan discuss the rise of immersive customer experience.
In August, Chanel staged an immersive Bleu de Chanel fragrance experience in Shanghai, transforming an invisible product into a multi-sensory journey.
In September, Hermès stepped onto the stage in Milan with a poetic and ironic theater performance showcasing the house and its iconic objects.
What do these two events tell us?
That today, selling products or services alone is no longer enough. To stay competitive, brands need to go further by shaping their customer experience: creating unforgettable, multi-sensory encounters that leave a lasting impression.
This session will explore the rise of immersive experiences, decoding current and emerging trends, and discussing key perspectives brought by our speakers:
Laurent Lenoir, Lacoste – sharing how a global fashion house integrates digital innovation to strengthen its brand experience across APAC.
Alexandre Viale Berthelier, Atelier YVF – showcasing how creative studios use design and storytelling to craft impactful, immersive moments.
Edward Eremyan, Teleport – highlighting the role of cutting-edge virtual technologies in transforming customer engagement.
👉 Don’t miss this first session of the new season !
Speaker(s)
Terms and Conditions
For events which are free for members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
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* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.
For paid events for both members and non members:
* The booking will be confirmed exclusively upon completion of the online payment. CASH PAYMENTS ARE NOT PERMITTED.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* No-show penalty will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.