Analyses & Studies
Exclusive Insights from Life Trends 2025
Accenture creates life trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology, or other societal shifts.
Customer-first is commonly accepted as the best, most reliable growth strategy. It takes meticulous orchestration to play a meaningful and relevant role in your customers’ lives. However, customers’ behaviors shift rapidly, so keeping pace is a constant challenge. These trends articulate what’s happening and seek to help you define how to catalyze growth by staying relevant to customers.
Here’s a snapshot of each trend from Accenture Life Trends 2025:
01. Cost of hesitations
Hesitation is becoming a reflex as people can no longer automatically trust product images, reviews, marketing campaigns and content they’re served online. Organizations must make trust a priority or bear the cost of hesitations.
02. The parent trap
One of today’s biggest parenting challenges is helping children shape a safe relationship with digital technology. An acceleration of government policies and parents’/schools’ action to establish guardrails will have major repercussions for organizations—and soon.
03. Impatience economy
For many people, the pursuit of health, wealth and happiness feels slow and tiresome. The power of the crowd—and its strong, person-to-person affinity—is satisfying their impatience for new avenues and mindsets on how to navigate the pillars of a fulfilling life.
04. The dignity of work
The dignity of work is a critical pillar of a healthy workplace, but it’s increasingly being shaken by business pressures, technological advances and evolving human dynamics. How can unmotivated employees be expected to deliver first-rate products, services and experiences to customers?
05. Social rewilding
In the same way rewilding restores nature’s innate rhythms, social rewilding revives people’s connections to each other and to the world around them. Finding fulfilment now means disconnecting for activities and interactions in real life, changing the opportunity for businesses.
