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Winners of Retail in Asia’s Best Retail Experience Awards 2019 announced




Retail in Asia, in partnership with the French Chamber in Hong Kong, unveiled the winners of the 2nd edition of its Best Retail Experience Awards during the Chamber’s Luxury Symposium on 20 January 2020.

Awards for four different categories were up for grabs to showcase the best in retail experience across the Asia region. Competition was fierce, with over 50 applications received. 

A jury made up of seven executives of various backgrounds evaluated applicants according to a range of factors including alignment between brand DNA and store design, visual merchandising, uniqueness of the experience, customer engagement, ambiance, and quality of the material for submission.

Congratulations to all the winners for their outstanding concepts!




Singapore Telecommunications Ltd

UNBOXED by Singtel was launched in June 2019 as a revolutionary AI-powered unmanned pop-up store. It integrates intelligent design and powerful technology to introduce customers to an unparalleled retail and telco experience featuring the convenience of digital technology in a friendly store environment.

The pop-up store is built to be modular and movable, and is hybrid powered with solar roof panels. Measuring 45 square metres when fully extended, it can be easily transported and reconfigured to fit different spaces, reaching customers where they live, work and play.


Permanent brick-and-mortar

K11 Concepts Limited



K11 Concepts Limited

K11 MUSEA, a Silicon Valley of Culture of Hong Kong opened its doors in August 2019, ushering in a new era in cultural-retail. Envisioned by K11 founder Adrian Cheng, the motto of enriching the new consumer’s daily life through the power of creativity, culture and innovation drives K11’s unique cultural-retail business model that brings together people, art and nature to create a new immersive consumer experience in physical retail space.

Sustainability is central to the design of K11 MUSEA. The complex consists of extensive greenery, enclosed green cabinets of exotic plants to educate the public, rooftop urban farming, and over 50,000 sq. ft. of green walls. It holds U.S. LEED Gold Level Certification and Hong Kong BEAM Plus (Provisional Assessment – Gold level) Building Certification.


Pop-up brick-and-mortar

L’Oréal Malaysia Sdn Bhd

From 26 June to 2 July 2019, Nature’s Playground by Khiel’s in Malaysia provided visitors to its immersive pop-up with a full journey of experiences, showcasing the brand’s DNA and enticing engagement with new and existing customers alike.

Visitors made their way through the playground environment, completing tasks and activities such as the Ultra Hydration Room which featured the customer favourite Ultra Facial Collection, and the Calenduland where friendly skincare experts offered personalised skin consultation and prescribed samples to try.