Hong Kong Tourism overview 2026

We were honoured that Alain Li, President of the French Chamber in Hong Kong, took the stage at the Hong Kong Tourism Overview 2026, organised by the Hong Kong Tourism Board (HKTB) on 18 March 2026.

Alain Li contributed to the session “𝑈𝑛𝑙𝑜𝑐𝑘𝑖𝑛𝑔 𝑇𝑜𝑢𝑟𝑖𝑠𝑚 𝑀𝑎𝑟𝑘𝑒𝑡 𝐷𝑖𝑣𝑒𝑟𝑠𝑖𝑡𝑦: 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑒𝑠 𝑓𝑜𝑟 𝑎 𝑁𝑒𝑤 𝐸𝑟𝑎 𝑜𝑓 𝐻𝑖𝑔ℎ-𝑉𝑎𝑙𝑢𝑒 𝑎𝑛𝑑 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒-𝐵𝑎𝑠𝑒𝑑 𝑇𝑟𝑎𝑣𝑒𝑙” sharing perspectives on the evolution of high-end tourism and shifting visitor expectations.

This flagship event brought together nearly 2,000 participants, offering valuable insights into the latest tourism trends, evolving market dynamics and HKTB’s strategic priorities for the year ahead.

We sincerely thank the Hong Kong Tourism Board for inviting us to this important forum and we fully support their ambition to make Hong Kong an unmissable destination for travellers worldwide!