Anirban Mukhopadhyay(PhD, Columbia) is the Lifestyle International Professor of Business and Chair Professor of Marketing, and Associate Dean of Undergraduate Studies at the School of Business and Management, Hong Kong University of Science and Technology.

Anirban Mukhopadhyay (PhD, Columbia) is the Lifestyle International Professor of Business and Chair Professor of Marketing, and Associate Dean of Undergraduate Studies at the School of Business and Management, Hong Kong University of Science and Technology.

He is also the current Editor-in-Chief of the Journal of Consumer Psychology.

His research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, with substantive interests including food-related decision making, field experimentation with policy implications, and the interplay of consumption and subjective wellbeing.