Fabienne PellegrinPartner, LBB Asia

Fabienne Pellegrin is a partner at LBB Asia covering both Shanghai and Hong Kong. LBB Asia is a brand management company which acts as the local office of the brands to set-up their strategy and implement the distribution and brand presence in Greater China.

Fabienne is the Ecommerce and digital practice leader for LBB, focused on ecommerce partnership set-up, operations set-up and optimization in the Chinese market. Fabienne’s expertise includes  supporting brands in developing their online footprint in China and creating a digital ecosystem which follows the customer’s digital journey from brand discovery to purchase.

Her role starts with the online strategy and follows through to the operational set-up and internal organizational structure to optimize implementation. She has worked directly with all the major online players in China such as Tmall, JD, Secoo, Red, Weibo, WeChat etc…

Fabienne has worked 20 years in Asia, before joining LBB Asia, she was the Ecommerce Country Manager – Greater China for Tod’s Group and the Head of Digital & Ecommerce Asia for Salvatore Ferragamo.