Webinar China, GBA  •  Digital Innovation

Succeeding with WeChat O2O commerce in China

Language: English

Price:
Members: Free
Non-members: 200 HKD
For cancellations, please notify us in writing at least 3 days prior to the webinar.

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

Plunge into WeChat O2O commerce with insights from mobile strategist Thomas Meyer on clienteling, CRM, and live streaming video commerce.

 

WeChat is the most popular messaging platform in China with over 1 billion monthly active users, but it is not just about chatting with friends and family. With its well-established ecosystem and digital infrastructure, WeChat is powering mobile commerce in China and beyond, integrating consumer data and converting online customer relationships to sales in a physical outlet.

Join mobile expert and strategist Thomas Meyer, Co-Founder at Mobile Now to learn about leveraging the seamless experience WeChat provides as it emerges to be one of thebiggest channels for O2O (online to offline) commerce for global brands and luxury retailers. He will take a closer look at how high-end brands are using the platform while detailing WeChat’s success, and how it is set to evolve in the future.

Yvon Le Renard, Managing Director at Clever Age Asia and President of the French Chamber's Digital Innovation Committee, will moderate the panel discussion with Thomas alongside Fabienne Pellegrin, Partner at LBB Asia, who will also share WeChat strategies from the brand management perspective.

 

 

 

Terms and Conditions

For events which are free for members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* For in-person events, no-show penalty of HK$200 will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.

For paid events for both members and non members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* No-show penalty will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.