Mignone ChengChief Marketing Officer, GS1 Hong Kong

Mignone is a highly accomplished marketing professional with extensive expertise in the IT and Digital Commerce sectors. She has been serving as the Chief Marketing Officer at GS1 Hong Kong since March 2018, overseeing corporate marketing & communications, event management, digital marketing, product marketing, industry engagement and development. 
 

In her role at GS1 Hong Kong, Mignone drives omni-channel commerce initiatives and industry programs that support members in digital transformation and sustainability. She collaborates closely with a wide range of stakeholders, including retailers, marketplaces, brands, solution providers, and industry trade associations, to facilitate and accelerate digital transformation across the business landscape.
 

Prior to her tenure at GS1 Hong Kong, Mignone held senior management roles at leading ICT corporations and statutory organizations, including Wisers, HKTDC, iGarment, and Thomson Asia, building deep expertise in technologydriven business environments.
 

Mignone holds a Master of Science degree in Marketing & Product Management from Cranfield University in the UK, further solidifying her academic foundation in marketing and strategic product management. Her combination of academic knowledge and practical industry experience makes her a valuable leader in the field of marketing and digital commerce.