Prof. Esterina NervinoCollege of Business, City University of Hong Kong

Currently serving as an Assistant Professor at the City University of Hong Kong, Esterina holds joint appointments in the Department of English and the Department of Marketing. Her research interests are diverse, encompassing social semiotics, multimodality, business communication, luxury studies, sustainability, and city branding, with a particular focus on arts and culture and social impact. She has been engaging in projects about AI and applications in communication and marketing for curriculum and business development. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University and prior to CityUHK, she worked in the media, communication, fashion, and tourism sectors in Europe and Asia.