Reza NobarDirector, Innovation & Business Excellence, AstraZeneca

Reza currently serves on the leadership team of AstraZeneca Hong Kong. He is responsible for Commercial Excellence, Digital and Marketing Excellence as well as Business Development. 

AstraZeneca has been involved in the full digitalisation from front to back office, adopting a patient centric view.  As a pioneer, we have contributed to the smart health patient journey to provide end-to-end solution from virtual consultation and treatment delivery. We are actively engaged in the innovation ecosystem in Hong Kong, and have supported programs linked to telemedicine, patient communications, patient affordability, patient prevention and screening.

Reza is a multicultural leader with 20+-year track record experience in advisory (management consulting, strategy, M&A) and corporate roles (CFO, Director) in Asia and Europe. Prior to joining AstraZeneca, Reza has been an active trusted advisor to C-suite and boards of Western and Chinese companies across life science, insurance, consumer, luxury and retail. He has delivered large transformation programme across APAC and Europe, delivering innovation and significant value to shareholders.

Reza holds an MBA from INSEAD with a major in Corporate Finance and Restructuring. He started his career as scientist and holds and MSC in Chemical Engineering from Chimie Paris Tech.