Tiana LudhaniFounder, Midnight Espresso Creative

My story isn’t a typical agency story. It was shaped by a childhood in Taiwan and Barbados, forged in the creative hubs of Sydney, and honed on the front lines of Hong Kong’s hyper-competitive hospitality scene. I didn’t learn marketing from a textbook; I learned it by building iconic brands from the inside out.

I was there for the birth of Sydney’s Darling Quarter and the buzz of The Coffee Festival. I crafted the award-winning narratives for cult-favourite venues like Foxglove and Dr. Fern’s Gin Parlour. As Co-founder & CMO, I was a core part of the team that built the Singular Concepts portfolio, shaping the story an impact of each of its award-winning brands.

My philosophy is built on creating long-term, revenue-driving ecosystems, not just one-off events. I am the strategic connector who understands the language of both visionary brands and iconic venues. I design immersive campaigns that create a win-win, building brand equity for both partnerslong after the launch night is over.