Yvonne SoDirector, Corporate Communications and Marketing of Hong Kong Trade Development Council

Yvonne oversees strategic development in marketing and branding, public and media relations, corporate communications and customer service for the Hong Kong Trade Development Council (HKTDC). Her remit covers the organisation’s local and global network.

She has over 30 years of experience in managing strategic marketing, corporate affairs and communications for leading global and Hong Kong organisations in the public and private sectors. Prior to joining the HKTDC, she was Director of Corporate Communications for the global auction house Christie’s, overseeing the house’s expansion in the Chinese mainland and Asia Pacific. Before this, she oversaw marketing and communications for UK-based law firm Allen & Overy, responsible for the firm’s communications in Asia Pacific and the Middle East. She also had extensive experience in media heading up marketing and public relations for CNN and Cartoon Network in the Asia Pacific, as well as in telecoms at Hong Kong Telecom, looking after the company’s international telecom and network services. Yvonne began her career at the HKTDC as Market Officer supporting Hong Kong exporters in their promotions in Japan and Europe.