Training Digital Innovation

LinkedIn for business (Part 1): Become the go-to person in your industry


Language: English

Members: HKD 380
Non-members: HKD 580

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Learn how to upgrade your LinkedIn profile effectively to make the most of business opportunities in your network and beyond.


According to research by LinkedIn, 50% of clients say will avoid doing business with suppliers without a fully completed LinkedIn profile. This means that not having a 100% complete profile could be causing you to miss out on valuable opportunities.

In part one of this highly popular two-part 'LinkedIn for business' training series, trainer and coach Steve Bruce will teach you everything you need to know to upgrade your LinkedIn profile effectively. He will also outline the ways that you can leverage the power of LinkedIn to identify decision makers in your target companies, source new business, build a strong personal brand, and present yourself powerfully to your target market as an industry opinion-former and thought-leader.

Key takeaways:
• Create a compelling, succinct personal headline and a clear career summary statement
• Quickly build and grow your business network
• Source recommendations from happy clients
• Present yourself to your target market as an opinion-former and a thought leader
• Quickly identify target clients and source new business
• Leverage the power of LinkedIn groups to build your reputation and personal brand
• Have recruiters approach you for new opportunities

About the trainer 

Steve Bruce is a Hong Kong based LinkedIn Trainer and Marketing Consultant at SB Consulting.

He has 30+ years’ international advertising agency, sales and marketing consultancy experience. He helps growing companies like yours who do not have your own marketing team to tell your story in a clear, powerful way that will excite & engage your target customers. His tagline is 'marketing that makes sense' and he has helped his clients to generate millions of dollars in revenue. He also helps Senior Executives, Business Owners and Corporate Teams to present themselves powerfully on LinkedIn. The SB Consulting magic is that 30+ years of international marketing experience means that he can tell your story better, in much less time and more effectively than you can working by yourself. He has also personally generated over HK$1.8 million in revenue from LinkedIn.


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