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AXA Group Launches AXA Global Private to Capture HNW Growth
Leveraging AXA’s global financial strength to meet rising demands across Asia.
AXA Group today announced on 8 June the launch of AXA Global Private (AGP), a unified platform designed to serve high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, as well as globally mobile families. The platform provides customers with access to flexible, multi-jurisdictional wealth planning and lifestyle protection solutions, positioning itself as a centralised gateway for those with complex and diverse needs.
A Holistic Wealth Management Ecosystem
AXA Global Private provides a unified, full-spectrum wealth management platform that seamlessly integrates traditional and specialty insurance, wealth management and estate planning into a holistic legacy management framework. It serves as a centralised gateway to meet HNW and UHNW customers’ protection needs, including life, wealth, health, luxury homes, art collections, kidnap and ransom, and other specialised coverage for high-value assets. This comprehensive approach enables the delivery of tailored and multi-jurisdictional solutions aligned with the complexity of modern wealth.
Strategic Focus on Asia and Future Expansion
Initially focused on Asia’s rapidly expanding HNW market, AXA Global Private aims to extend its offerings to other regions over time. Leveraging AXA Group’s longstanding global reputation, robust financial strength, including a proven track record of strong solvency and extensive investment expertise, the platform provides secure and high-value solutions tailored to the evolving needs of Asian HNW and UHNW customers. Its comprehensive and flexible strategies ensure customers receive personalised wealth management across all life stages, reinforcing AXA’s commitment to long-term stability and customer-centric service.
Thomas Buberl, Chief Executive Officer, AXA Group, said, “The HNW segment is experiencing rapid growth in Asia.This momentum is expected to continue with strong growth projections. The launch of AXA Global Private is an important milestone in the development of the Group’s Life & Health strategy in Asia, where AXA is now able to provide a full range of solutions for HNW and UHNW customers leveraging AXA Global Private’s presence in Hong Kong and Bermuda. As Hong Kong has recently claimed the top spot as the world’s largest offshore wealth hub, we look forward to leveraging our presence in the city to provide our regional customers with comprehensive solutions for long-term success.”
Sally Wan, CEO, AXA Greater China and AXA Global Private, said, “As wealth transitions to a new, globally connected generation in Asia, HNW families require holistic solutions focused on long-term legacy preservation and continuity. Backed by AXA Group's robust financial strength and global network, we deliver a true 'One AXA' solution to our customers. Our platform provides customers with secure, tailored solutions, delivering stability amidst increasing uncertainty driven by geopolitical tensions. With our initial footprint anchored firmly in Asia to capture this regional momentum, we are confident in our future and look forward to expanding globally.”
AXA Global Private operates through a strategic infrastructure centered across two premier financial hubs - Hong Kong and Bermuda. This framework is structured to provide asset portability and international flexibility to meet the evolvingneeds of modern HNW customers. Within this regional strategy, Hong Kong serves as the strategic base. Hong Kong currently manages approximately US$2.9 trillion in international assets, and is projected to attract nearly US$4.6 trillion in asset inflows by 2030.
Complementing this infrastructure, AXA Life Bermuda Limited operates as the specialised offshore life insurance entity under the AXA Global Private platform. Supported by AXA Group’s global heritage and financial strength, AXA Life Bermuda Limited holds a Standard & Poor's "AA" long-term rating with a stable outlook, providing institutional-grade solvency security fomulti-generational wealth and legacy structuring across the Asian region.
