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Gide advises Semir on the acquisition of premium children’s fashion leader Kidiliz

Gide is acting as lead counsel to Zhejiang Semir Garment Co., Ltd. (Semir Garment), the leader in kidswear fashion in China, on its acquisition of the Kidiliz Group, the European leader in premium children’s fashion with brands such as Catimini, Absorba, Z, Paul Smith Junior, and Kenzo Kids, for EUR 110 million.

The two groups, with about EUR 2 billion in combined sales, announced they signed a put option agreement on 3 May and are set to enter an equity transfer agreement following customary consultation procedures under French law. Upon completion of the transaction, Semir Garment will acquire the entire Kidiliz Group with the support of its management to form the world’s second-largest pure player in children’s fashion.

Gide’s advice covered all aspects of the transaction, including deal structuring, legal due diligence, drafting and negotiation of the equity transfer agreement, as well as corporate and labour matters.

The Gide team is led by partners Thomas Urlacher in Paris and Fan Jiannian in Shanghai, with the assistance of senior associate Xavier Lecomte and associates Bai Yiran and Bao Ningying on corporate aspects, partner Jean-Hyacinthe de Mitry, associates Adelaïde de Laguiche and Nicolas Le Pays du Teilleul on IP law aspects, counsel Franck Audran and associate Wenceslas Chelini on antitrust aspects, partner Stanislas Dwernicki and associate Louis Delestrée on real estate aspects, and associate Eva Kopelman on employment law aspects.