Analyses & Studies
Global AI survey 2025: The paradox of AI adoption

- For the third year in a row, Wavestone surveyed 500 executives across Europe, North America, and Asia. Their insights confirmed both the centrality of AI and the paradox of a technology celebrated in boardrooms yet fragile in execution.
- 70% of organizations already place AI at the heart of their business strategy
- From everyday tools to infrastructure, leading organizations are laying the foundations for scalable AI
- While most organizations see tangible benefits, 46% do not yet have a structured ROI measurement framework
- Among AI most mature companies, the top hurdles are market complexity and regulation. While others struggle mainly with talent shortages, interoperability, budget and AI adoption
- 84% of organizations integrate sovereignty into their strategy, while focus on environmental impact has fallen to 29% (vs. 46% last year)
- Enterprises are caught up in Agentic FOMO
More details here.