Analyses & Studies

Global AI survey 2025: The paradox of AI adoption

  • For the third year in a row, Wavestone surveyed 500 executives across Europe, North America, and Asia. Their insights confirmed both the centrality of AI and the paradox of a technology celebrated in boardrooms yet fragile in execution.
  • 70% of organizations already place AI at the heart of their business strategy
  • From everyday tools to infrastructure, leading organizations are laying the foundations for scalable AI
  • While most organizations see tangible benefits, 46% do not yet have a structured ROI measurement framework
  • Among AI most mature companies, the top hurdles are market complexity and regulation. While others struggle mainly with talent shortages, interoperability, budget and AI adoption
  • 84% of organizations integrate sovereignty into their strategy, while focus on environmental impact has fallen to 29% (vs. 46% last year)
  • Enterprises are caught up in Agentic FOMO

More details here.

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