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LEONARD PARIS Fall / Winter 2024-2025 LA HACIENDA | LEONARD PARIS Spring/Summer 2025 HELIOS

"I imagined a Parisian woman traveling to South America. She adapts to the local style while retaining her original allure. It’s the Parisian chic meets the Latino fatale.”
LEONARD PARIS creative director Georg Lux

What if we were to seek the sun in the land of the Mayas?

Exuding warmth in both materials and colors, this new LEONARD PARIS collection bridges the gap between Parisian chic and the flamboyance of the Latino spirit.

This season, our ladychic escapes to South America. Her gypsy-luxe allure takes on a Mexican or Peruvian twist. Dressed in blouses with puffed sleeves, her skirts or dresses are midi-length. She is a confident woman who doesn’t need high heels to assert herself. She cruises with subtlety, South America simply evoking an allusive destination.

Like the cactus flower, which has become one of the season’s key prints and changes size depending on the model: it can be found in an XXL format, so as to be no more than an illusion on the long, evanescent dresses that are the House’s signature. Each outfit is an invitation to travel.

Georg Lux likes to draw inspiration from architecture. For Fall/Winter 2024-25, he refers to the ‘‘Ennis House’’ designed by Frank Lloyd Wright, in the Los Feliz district of Los Angeles. It is one of a series of buildings known as ‘‘textile block house’’, featuring embossed facades inspired by the Mayan remains of Uxmal, in the Mexican state of Yucatan.

A chic beige wool dress with Peruvian stripes sets the tone for the collection. As does the coat in black wool cloth with Aztec-inspired embroidery in satin thread. It balances the psycho-Aztec prints found on a jumpsuit or on flowy evening dresses (in silk seersucker).

Named « MEXICO», it features motifs from the Mayan pyramids. It is featured in the collection in a variety of colors. Also of note: the historic «JL» logo (for Jacques Leonard) is reinvented in a very Seventies spirit and worn in an all-over pattern on several models. Desert tones (sand, earth) coexist with rich colors (pomegranate red, ruby, pink). The novelty? A touch of black to soften things.

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"With this collection and its Mediterranean accents, I wanted to pay homage to the glamorous, sexy elegance of the 60s and 70s. I love the idea of inspiring women who become mythical through their flamboyant lifestyles. Solar is the adjective that defines them”
LEONARD PARIS Creative Director Georg Lux

For next summer, the LEONARD woman has jetted off for Greece. Like a sea goddess, she re-enacts the golden age of the 60s and 70s, when jet-setters traveled to party in spectacular locations. The slender silhouette is both fluid and structured, graphic and pure. Whether drawn from the archives or created for this collection, the prints emphasize this vestal-like wardrobe, revealing ultra-glamorous architectural looks.

The result is a collection that shapes the personalities of these women, who are as much a part of the Maison LEONARD’s history as the goddesses were of Greek history. With these pieces, one is always ready for extraordinary moments, like an evening spent in the ruins of a Doric temple.

This season, a somewhat forgotten film caught the eye of the Creative Di­rector: Joseph Losey’s “Boom!” (1968), starring Elisabeth Taylor and Richard Burton. Signed by Tennessee Williams, the screenplay follows the fascinating journey of an eccentric woman, inevi­tably mythical, in a jewel-like setting overlooking the Mediterranean Sea in overwhelming light.

Many have Hellenic references, like the draped Klein blue halter dress embel­lished with a deep blue ceramic piece. Draped mini dresses with a nereid feel are also part of the journey. The kaftan remains an essential in LEONARD’s collections, while oversized men’s shirts make their debut this season, and the star of the show is the structured mini suit embroidered with mosaic-style sequins. In terms of 60s influences, the structured mini coat is reversible. Cotton jacquard, cotton veil, classic jersey, printed denim, terrycloth and, of course, chiffon for floating dresses. Ceramic pieces lend a Hellenic accent to dresses and belts. Sixties-style organza and jersey kerchiefs on the head, as worn by Liz Taylor in «Boom!». The Maison’s logo takes on Greek accents, mimicking temple friezes.

Colors reminiscent of the Mediterranean, with azure blue and white in majesty. These colors often cover the entire silhouette. An intense black also reveals the colors of summer. Shades of terracotta orange and pink make a strong statement. The poppy is the flower of the season. Taken from the archives of the ‘60s, it has been rethought and adapted as an all-over, but also placed in embroidery. It blooms notably on a long black dress. Orchids, LEONARD’s star flower, blend with Greek motifs.

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