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AGILITY RESEARCH & STRATEGY: Is China’s luxury recovery flattening?

China’s affluent remain optimistic and willing to spend, but their road to recovery to pre-pandemic levels appears to be leveling off, according to Agility’s latest TrendLens™study.



The newest report was released as part of Agility’s TrendLens™data subscription programme which monitors the outlook, spending habits, and lifestyles of affluent and high-net worth consumers. This is the second wave of the consumer study for 2021 in TrendLens™, which covers more than 12 key markets globally and leverages respondents across the world from Agility’s LuxeTalk™affluent & HNWI community.

The China study is based on interviews with 1,000 affluent consumers* in each wave across the country, including a sample of 300 USD millionaires.



  1. China’s recovering optimism is leveling off
  2. Millionaires remain more bullish and resilient spenders
  3. Consumers are becoming more rational and are looking for value
  4. The luxury brand experience still matters
  5. Sustainability is not just an abstract concern for the Affluent

For additional details on the TrendLens™and, please click here.