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AGILITY RESEARCH & STRATEGY: Is China’s luxury recovery flattening?
China’s affluent remain optimistic and willing to spend, but their road to recovery to pre-pandemic levels appears to be leveling off, according to Agility’s latest TrendLens™study.
TRENDLENS™CHINA 2021
The newest report was released as part of Agility’s TrendLens™data subscription programme which monitors the outlook, spending habits, and lifestyles of affluent and high-net worth consumers. This is the second wave of the consumer study for 2021 in TrendLens™, which covers more than 12 key markets globally and leverages respondents across the world from Agility’s LuxeTalk™affluent & HNWI community.
The China study is based on interviews with 1,000 affluent consumers* in each wave across the country, including a sample of 300 USD millionaires.
KEY TAKEAWAYS
- China’s recovering optimism is leveling off
- Millionaires remain more bullish and resilient spenders
- Consumers are becoming more rational and are looking for value
- The luxury brand experience still matters
- Sustainability is not just an abstract concern for the Affluent
For additional details on the TrendLens™and, please click here.
