LORE takes Silver for Best Engaging Event - Blue Girl Beer Dai Pai Dong Party at Marketing Events Awards 2026
LORE Creative Experience Agency and Jebsen & Co. have won SILVER for Best Engaging Event at the Marketing Events Awards 2026.
The Silver award recognises the success of the Blue Girl Beer Dai Pai Dong Party which lasted for two nights, for 1,000 guests, at The Watermark, Central Pier 7 – a culturally immersive activation that reimagined Hong Kong's street dining heritage through a contemporary brand lens. From the striking bamboo scaffolding installation to the authentic Dai Pai Dong mise en scène, every element was designed to spark connection, conversation, and lasting memories among partygoers. At the heart of the experience was Blue Girl Beer's dual malt signature recipe.
LORE creates, produces and manages events and experiences, from retail pop-ups to conferences, special events and VIP gifting, representing the prestigious Monnaie de Paris in Hong Kong and Macao.
