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[ONLINE] Digital Innovation Committee: AI in E-Commerce: From Automation to Customer-Centric Experiences
Join us for an insightful session on how AI is transforming e‑commerce, from automation to customer‑centric and data‑driven experiences.
E‑commerce players in Hong Kong and across the region are increasingly turning to artificial intelligence to enhance customer experience, improve operational efficiency and drive growth. From chat assistants to product recommendations and automated content generation, AI is rapidly reshaping the way online businesses interact with their customers.
During this session, we are pleased to welcome experienced industry practitioners from both corporate and technology backgrounds, who are actively implementing AI solutions in e‑commerce. They will share concrete insights based on real‑life use cases and hands‑on experience, from global brands to agile tech companies.
Together, the speakers will explore the following key themes:
- An overview of the current maturity of AI in e‑commerce in 2026, including main applications and quick wins
- How to select and implement the right AI tools according to business needs and data readiness
- How to scale AI beyond automation, with advanced practices such as Next Best Experience, intelligent personalization, dynamic pricing and demand forecasting
Whether you are just starting to explore AI or already deploying advanced solutions, this session will provide you with practical takeaways, realistic perspectives and concrete examples to help you leverage AI in a customer‑centric and sustainable way.
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For events which are free for members:
* An online registration is a confirmed booking.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* For in-person events, no-show penalty of HK$200 will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.
For paid events for both members and non members:
* The booking will be confirmed exclusively upon completion of the online payment. CASH PAYMENTS ARE NOT PERMITTED.
* Cancellation must be notified in writing to events(@)fccihk.com at least 3 working days prior to the event, otherwise no refund will be made.
* No-show penalty will be charged for members and non-members, unless the event is cancelled by the organiser.
* By attending our events, you agree to be photographed and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
* The Chamber reserves the right to cancel or postpone its events.
* Our events are closed to the media. Special coverage of Chamber events may be permitted on a case-by-case basis and only if prior permission has been sought.
* If Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled.