Alea launches new B2B website

ALEA accelerates digital strategy to assist HR professionals in better addressing employee benefit solutions and group insurance needs.

Alea, Hong Kong's leading insurance and employee benefits broker, announces the launch of their new B2B website at

With almost a decade of specialist experience advising startups, SMEs and MNCs, Alea has deep knowledge of the Hong Kong insurance and healthcare landscapes. Everyday, the Alea team helps HRs save time and money by comparing hundreds of plans from 25+ insurance providers, offering unbiased advice and excellent service all year long.

In a mission to help companies in Hong Kong find the right group medical insurance for their employees at the best price, Alea has revamped their website to bring a more intuitive experience to corporate clients. Their new corporate site now features tailored solutions for companies across industries including technology, asset management, legal and professional services. In the Resource Center, users can find educational content, comprehensive guides and expert reviews to help users better understand their options and manage their employees’ wellbeing.

On top of group medical insurance, Alea offers round-the-clock customer care, exclusive wellness perks and wellbeing content for health-conscious employees, at no extra cost.

"In Hong Kong, medical benefits are the number one benefit employees are most interested in. Businesses are increasingly seeking competitive employee health benefits to attract and retain employees," says Alea Co-Founder Julien Mathieu. “We will continue to improve our customer journey to stay ahead of the industry.”