K-Way® unveils its first store in Hong Kong at Pacific Place

French athleisure brand, K-Way is delighted to open its first store at Pacific Place in Hong Kong. The brand successfully marks a new chapter for its Asia retail market by entering one of the premier lifestyle hub of contemporary luxury in Hong Kong. Offering women’s, men’s and kid’s apparel, the new store selected a range of outerwear, sportswear, bags and accessories, from its timeless label Le Vrai to its innovative and luxurious label R&D, for everyone to discover and experience the best.

Taking up one of the prominent units on Level 1, the 1,310-square foot store transmits the values of K-Way – Classic, Colorful, Technological, Clever, Functional and Contemporary, in each delicate detail. The multicolor neon light window installation makes the store visible from afar, drawing customers with its vivid and welcoming entrance. The celling echoes with the recognizable 3-color (yellow, orange and blue) tape on the zipper of the Le Vrai label, adding a digital screen showcasing the latest collections in motion. Vibrant windbreakers on the racks perfectly stands out from the contemporary wooden vinyl flooring.

In celebration of the store opening, customers can now enjoy 5% off upon any purchase upon registration as new member in store and online. Grasp the chance and be the first to experience the hero product of K-Way - Le Vrai windbreaker, the waterproof and windproof jacket par excellence, the one that folds up into its pocket with its highly recognizable three-color tape. This unisex windbreaker is available in multiple colors and sizes, with its functional design that suits everyone. Visit now to discover more categories and styles in store.