L'Oréal Brandstorm returns for 2021

L'Oréal’s ultimate innovation competition Brandstorm 2021 is back. Students all around the world with any academic background could team up and take part in this innovative competition. This year, the challenge is set to invent the beauty shopping experience through entertainment. Each team has to select one of the following categories and pitch their projects:


Category 1: Invent New Products Or Services 

Imagine connected beauty devices, new diagnostic services. 


Category 2: Invent New Business Models 

Imagine new digitalised brand models, new distribution channels. 


Category 3: Invent New Experiences Inspired by the Entertainment Trend 

Imagine shoppable live beauty show, 3D experience in point of sales. 

The winning team would develop their project through an immersive intrapreneurial mission at L’Oréal head office and experience the Parisian way of life. 


Find out more.